fr/ en
IDM_Logo

01.10.15

The value of craft in packaging

They are tiny, charming, hemmed with silver or gold, marked with an emblem so fine that only our fine printing house knew how to produce them.

Clive Christian x Imprimerie du Marais

Established in 1872, Clive Christian The British perfume house is the Crown Perfumery Company, and the only house ever to have been granted permission to use Queen Victoria’s crown on its bottles. The Imprimerie du Marais started working with Clive around 2017 with their agency Identica. The first production we made was a booklet inserted into each perfume box, as we were the only print house that could singer sew on such a small-sized book, also with different coloured thread. We approached Tori Snowball the Global Brand Manager and asked her to share her experience and impression of working with us.

For you, what role does paper play in the relationship with your customers?

As a luxury perfume house, it’s the little details that make a Clive Christian perfume truly exceptional. An exquisite feel for our product ensures our perfumes feel truly special in the hands of the consumer, using different textures and finishes provides this level of quality synonymous with true luxury. Creating something that is visually appealing and captures a sense of mood and storytelling is equally vital, print and paper is the medium to help us tell these stories alongside the beautiful fragrance in each bottle.

"Storytelling is an important part of the fragrance, a single drop of perfume can tell many stories so it’s important our packaging does too."

What sensation & emotion are you building through packaging, and on product items? 

The end feel of a product has to feel truly luxurious, interesting textures that make you really think about the product at hand, that surprise and delight. Storytelling is an important part of the fragrance, a single drop of perfume can tell many stories so it’s important our packaging does too, whether that’s our charming story booklets explaining the concepts behind the perfumes, to channelling the mood-altering effects of our Addictive Arts range with psychedelic prints or portraying heritage and prestige with our signature brand logos, beautifully embossed, foiled or printed.

IDM has been involved for four years in this journey with Clive Christian. What has been your personal experience of working with our UK teams and Paris workrooms?

IDM has always been very supportive of the Clive Christian vision from concept to delivery, it’s a seamless experience between Paris and London. The Paris workrooms have always been accommodating allowing us to attend on-site for press passes or filming in its beautiful location. The team are always on hand to help with urgent requests and are always ahead of the curve in presenting innovation and ideas for the brand.

What has IDM added to your brand story?

Using artisan craftsmanship and practices is part of our legacy and remains core to the Clive Christian ethos, its truly our belief that the best quality product needs the best partners to create something truly beautiful. The ingenuity, care and craft that IDM provide ensures our products tell the best story.

"The ingenuity, care and craft that IDM provide ensures our products tell the best story."

More articles

10.01.16

L'Art du Possible

L’art du Possible is our essence crafted in our atelier. From the moment you open it, you are brought into another world, a world of print and wonders, possibilities and innovations.
Lire l'article

01.08.19

How to print a sustainable design?

Since 1971, our development has been sustainable. Generations of craftsmen have built our workshops by preparing the technological and ecological future of their trades and producing timeless editions.
Lire l'article