Menus · Fairmont & Raffles Doha · Accor Paper amuse-bouches that make a strong impression
In 2023, Accor unveiled in partnership with Katara Hospitality two of its most ambitious luxury hotels: Fairmont Doha and Raffles Doha, both within the Katara Towers landmark whose ring-shaped silhouette has already become an icon on the Lusail skyline. The scale of this launch was striking, with the debut of over 10 dining destinations within these hotels.
Bond Agency designed 21 distinct concepts, each one shaped by the influences that converge in this hub of Middle Eastern hospitality. The resulting collection of menus and à la cartes became an ode to flavours from across all four corners of the globe.
The challenge was immense: every restaurant was unique, every design had to stand on its own while also belonging to the greater whole, and no technical solution was off limits. This is why Bond agency entrusted us in the exploration of the full spectrum of possibilities to match the breadth of dining concepts.
The Fairmont's Vaya restaurant draws inspiration from the dynamism and movement of Latin America. Influenced by the works of Pedro Rogerio, the cover of its menus features a cheerful die-cut design mounted on cardboard that evokes the architectural design of the restaurant itself.
Also at Fairmont, the covers of the Cyra menu feature a logo nestled in floral motifs, all crafted in subtle raised foiling that brings out every detail of this delicate composition. The indigo inserts that help customers make their choices are produced with a combination of multi-level embossing with direct-tone litho printing, echoing the botanical theme that runs throughout the restaurant's interior.
The Provok menu, on the 33rd floor of the Fairmont, combines fire, lava and ice in a series of covers that are both elegant and explosive. Raised foil on Japanese paper brings them to life in a combination of textures and precision that can be appreciated right down to their Japanese-style binding. In all, the menu perfectly sums up the restaurant's atmosphere, which is both balanced and fiery.
At Raffles, two distinct designs were developed for the L'Artisan and Alba restaurants. Wrapped in velvet, the covers of the L'Artisan menu are hot-debossed to reveal exquisite floral motifs carved into the material. Playing with the variations in texture and colour induced by the heat, our artisans have achieved a soft, satin finish similar to that of woven silk. For Alba, white raised silkscreen printing simulates the smooth, mineral surface of a marbled effect, in perfect harmony with the sophistication of this Italian restaurant.
In six months, our workshops produced more than two thousand menus. This work required careful choices, precise execution and a balance between creativity and functionality. Much more than simple menus, these creations have become precious printed objects that accompany the culinary experience, conveying the same sense of refinement and attention to detail as the restaurants they represent. In this respect, this project clearly shows how graphic design and printing expertise can enhance the art of hospitality, combining architecture, interior design and branding.
Behind the scene
The Workshops
« Bien plus que de simples menus, ces créations sont devenues de précieux objets imprimés qui accompagnent l'expérience culinaire. »
